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a fresh approach to

RECENT WORKS

CREATIVITY, HATCHED

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PHOTO + VIDEO STYLING

This is a test of the emergency broadcast system. This is only a test.

ABOUT MEADOWLARK

A PEEK INSIDE THE NEST

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A creative in the making

THIS IS HOW IT ALL BEGAN

One might say I had the perfect childhood…and that would be correct. I was born and raised in a rural farming community in southwest Kansas by two loving parents who are still married today. Growing up in small town America, far removed from the hustle and bustle of metropolitan life, made for the perfect environment to feed a young creative mind. It was a simple and happy life. Pretending to be The Dukes of Hazard as my friends and I would tear through town on our bicycles, playing “Gray Wolf” after dark with all the kids in the neighborhood, and running through the irrigation sprinklers on a hot summer day…those were the things that transformed that small town into our amusement park. As special as those times were, nothing can top the fond memories I have of the times that were spent at my grandparents farm with all of my cousins. We would walk on the split-rail fences, play “fort” in the shelter belt, throw rocks in the creek, and catch hundreds of fireflies out of the giant juniper trees. Those were the best times.
After high school, I worked for a design firm while attending school at the Art Institute of Colorado in Denver where I graduated with a degree in Visual Communications. While attending school, I was the recipient of an award from the Art Directors Club of Denver. As it turns out, I also received an education in tail-gating, making trash can punch, and the art of negotiating a front row seat at the concerts at Red Rocks. These skills have served me well in life.
The time finally came to put my education to work, and I will tell you, the past twenty-plus years of my career have been good to me. I have had the joy of working with some of the country’s most talented artists, photographers, writers and videographers. While working as Art Director over Brand Design and Packaging at the Coleman Company, my responsibilities included managing and directing artwork and photography for packaging and collateral materials, and leading a team of nine artists. I was given the 3rd and 4th Quarter Area Achiever Awards, and was the recipient of two awards from, and was published in Graphic Design USA for collateral materials I produced for Coleman. I then made a drastic career change and drank the “Publishing Kool-Aid”. I put my skills to work as Creative Director for FocusOn, the publishing company for WomensFocus Magazine, VYPE High School Sports, and NakedCity Magazine. My responsibilities included managing and directing two artists, directing and managing photography, and acting as Managing Editor for NakedCity Magazine. Although all of this was very rewarding, there was a voice inside calling me to do something more. Admittedly, I am somewhat of a serial entrepreneur, always creating something new, but the pinnacle of my career to-date was my last adventure as a magazine publisher and art gallery owner. Although I had to make the heart-breaking decision to close the doors on that chapter of my life, it was personally fulfilling beyond my dreams. And at least for a little while, I was able to give back to the creative community in which I then lived…for that I am very proud. I feel eternally grateful to those who helped carry that torch along the way, it grew pretty heavy at times.
Having survived that, I still am, and always will be a thinker, dreamer and believer in the greater good…a humanitarian who can’t be cured. I believe in giving local mom and pop businesses a fighting chance in today’s global marketplace. New Orleans is where I am currently pursuing my professional goal: to help companies put their best image forward through affordable, smart, and attainable design and marketing solutions. This is what fuels the fire for my most recent venture, Meadowlark Creative. As a creative director, I choose to take a positive, fun-loving approach to the creative process so that together, with my clients, we can conceive and execute the very best design solutions to help grow their business. My skill set includes expert knowledge of Adobe Creative Suite for print, photo retouching, and web design, and WordPress site design and development. Additionally, I have extensive knowledge of the creative process and a strong understanding of the importance of setting reasonable deadlines based upon a project’s various timelines. Organization is also one of my strong suits, as well as managing timelines, resources, and workflow while remaining flexible in order to accommodate last minute changes. But most importantly, I have an undying passion for great design.
Some things I enjoy in my personal time are: walking along the creek near my grandparent’s farm on a cool autumn day, taking a long drive with no set destination, painting as if I were still 3-years old, finding a spot to set up camp where no one else is in sight, hiking and backpacking until my legs turn to jell-o. Being in the outdoors feeds my soul. I find a sense of accomplishment in growing a garden full of fresh herbs, and in the process of canning jams, jellies, and pickled things like my parents made when I was small, but most of all I enjoy spending time with my loved ones and my four dogs.
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A few of my partners

BIRDS OF A FEATHER

Fieldhouse Media Group was founded by Derek Dusek and Matt Malatesta. The dynamic group provides Sports Marketing, Graphic Design, Web Design, Content, and PR services.

DEREK DUSEK

President and Co-Principal
Kansas State University, 1992
Married with two children
Certified AAU Basketball Coach

Derek Dusek is an entrepreneur with a passion for sports and brings over 20 years of sales, marketing and management experience to Fieldhouse Media Group. His vision for FMG is to provide top-shelf creative services with a sports twist at an affordable rate.

Derek has a very versatile background and has operated in the manufacturing, aerospace, staffing and media industries. In 2003, he founded www.workitwichita.com, a very successful internet job board. It was there where his passion for the web developed and ultimately began his profession in media. Derek’s career in sports branding/marketing began in 2008, when he helped launch VYPE HS Sports in Houston, TX. Today he serves as Co-Publisher/Owner for the Houston and SE Texas publications of the popular sports magazine and website www.vypehouston.com. In 2010, he entered the sports events business by starting the VYPE Hardwood Basketball Series http://vype.com/houston/tournaments/.

Derek’s diverse life path has aligned him with the best ‘Creatives” in the media industry. His aptitude to network and ability to link career-minded people together has ultimately created a collaborative group of professionals that can address the needs of a small businesses. He has a passion for customer service and “wins” when his clients are victorious.

 

MATT MALATESTA

Co-Principal, Publisher, Editor
Louisiana State University, 1993
Married with three children
TD Club Board of Directors

Matt Malatesta has been the voice of Houston high school sports for the past 15 years as the co-publisher of VYPE Magazine in Houston and SE Texas. He appears on KPRC Local 2, KUBE 57 and CSN Houston throughout the year and provides the recruiting content for the Houston Chronicle.

Before helping launch VYPE Houston in 2008, he was the lead scout for Rivals.com in the Greater Houston area and wrote “It’s My Life,” chronicling the state championship run of the North Shore Mustangs in 2004.

While at VYPE Magazine in Houston, Matt has had the opportunity to spearhead the first-ever high school football game at the Dynamo Stadium and work with all of the professional teams for the magazine’s photo shoot events.

Matt’s ability to bridge marketing opportunities with the local sports landscape is unmatched in the area. His relationships throughout the city with Houston’s high school coaches are impeccable.

OUR RELATIONSHIP Derek and Carrie began their work relationship at FocusOn, where Derek acted as President over WomensFocus, NakedCity, and VYPE Magazines. After Carrie purchased NakedCity from FocusOn, she and Derek remained great friends. Today, Carrie provides contract design and project traffic services to Fieldhouse Media Group and VYPE Magazine which are owned and operated by Derek and Matt.

DAVID KRAVETZ

Web Design, Support Specialist
Northern Arizona University, B.S.
Arizona State University, M.A.

David Kravetz is a Web Design and Support Specialist with an expertise in WordPress. He works closely with clients to assess and meet their site design needs and then provides the training and support for each client. With 10 years of Customer Service background, David knows how to keep the customer satisfied.

David brings a briefcase full of skill sets to Fieldhouse Media Group with extensive experience in sports marketing (especially high school and small college), social media, social marketing, internet broadcasting, video production, website management and maintenance, business development, customer relations, photography and more. In his marketing career he has visited over 1000 high schools around the US, numerous school districts and a number of small colleges. He has also done extensive promotional and internet broadcasting work with the NJCAA, USA Swimming, the NAIA and other organizations.

Outside of Fieldhouse Media Group, David manages his own Web Consulting business called Sumoflam Productions and has provided Web Design, Web Management Services, Internet Broadcasting Support, Music Video Production and Musician Promotion Services to numerous businesses, organizations and musicians. He is also fluent in Japanese and has provided translation and interpreting services for over 30 years. David has managed and produced over 500 internet broadcasts of high school, small college and youth sporting events all over the country and has worked with internet broadcasters in four countries. He continues to provide support for organizations like PrepSpin.com, WranglerNetwork.com and PRLittleLads.org.

David is an avid travelographer and in his spare time travels the country on back roads. He has a popular travel blog about back roads adventures replete with stories and photographs of his travels (See Less Beaten Paths). He also manages two other blogs and three photo sites (See Sumoflam’s Weird & Wonderful America). Recently he met the qualifications to be accepted into the Professional Travel Bloggers Association. David has been happily married for 35 years to his college sweetheart and has five children and nine grandchildren.

OUR RELATIONSHIP David and Carrie join forces to create beautiful, responsive WordPress websites for their clients. Carrie provides her design expertise, and David provides the brain-power for the back-end. Together they create sites that are not only beautiful, but function flawlessly.

DANIEL TILLER

Creative Guy
Wichita State University, B.F.A., 2004
Single with 5,000 comic books
At age 23 was unofficially the “Most Popular 23-year-old in Wichita”

Daniel was born on a sweltering August day in Ada, OK, and since then he hasn’t slowed down. Starting soccer at the age of four (played until he was 17), even dabbling in wrestling and track in junior high, it was becoming quite clear that Daniel was never going to be one for sitting idle. He was very active in many different clubs and organizations throughout his schooling: Vice-President of German Club, Seargent at Arms in Key Club, National Honor Society, and Drama Club—just to name a few.

After high school, Daniel relocated to Wichita, KS. There, at Wichita State University, he eventually found his passion in Graphic Design (after making his way through a few different majors). Before graduation, he began an internship at the Coleman Company. This is where it all started. In the five years that followed, Coleman allowed him to experience ideas and planning on a global level that he still uses with his clients to this day. After the Coleman Company, (and a quick pit stop at another company) Daniel began working in the magazine industry. It was amazing. From advertising to content layout, it was the perfect fit for him. Currently, Daniel is a Creative Director for three VYPE Magazine franchises.

Along with the magazines, Daniel owns Tiller Creative, where he works with small and large clients, helping with their branding, collateral, web presence, and any other aspect of design they need assistance with.

In addition to design, Daniel has been, and will forever be, a nerd. Comic books, movies and TV shows are how he spends a lot of nights, when he isn’t hanging out with friends or camping (and yes, he has even been known to take books or comics in the great outdoors).

OUR RELATIONSHIP Daniel and Carrie have been working together, and finishing each other’s thoughts for many years. Their shared love affair with design began at The Coleman Company, and then continued as they breathed life into WomensFocus Magazine, NakedCity Magazine, and VYPE Magazine. Today, Carrie provides contract editorial and advertising design to Tiller Creative for use in VYPE Magazine. They also collaborate on creating beautiful design solutions for multiple other clients as well.

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PROFESSIONAL HISTORY

CURRICULUM VITAE

VAST KNOWLEDGE OF THE CREATIVE PROCESS Strong understanding of importance of setting reasonable deadlines based upon a project’s various time lines. Proficient at writing creative briefs and setting up processes at the launch of each project.

LEAD, MENTOR, AND INSPIRE CREATIVE TEAM Ability to work side-by-side with creatives, keeping them motivated and involved throughout the life of each project.

STRONG ORGANIZATIONAL SKILLS Able to manage time lines, resources and workflow effectively while remaining flexible in order to accommodate last minute changes or additions.

• Creative direction
• Photo direction, planning and coordinating
• Branding and identity development and management
• Packaging
• Advertising design
• Editorial and catalog design and management
• Copy writing
• Photo re-touching
• Gallery direction and management
• Personnel management
• Print process management and press checks
• Social media marketing and design
• WordPress website design and management

1989-1991 Colorado Institute of Art Denver, Colorado

Associates Degree in Visual Communications

APPLICATIONS: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Bridge, Adobe Acrobat, Quark Xpress,  Microsoft Word, Microsoft Excel, Microsoft PowerPoint, WordPress

PLATFORMS: Macintosh & PC (Mac preferred), Large format Epson printers, Transparency and flatbed scanners

MEDIUMS: Acrylic, watercolor, gouache, pastel, oil pastel, colored-pencil, charcoal, ink, hammers, drills, drywall mud, sanding blocks, paint, power tools and my own two hands

2012-PRESENT • Meadowlark Creative • New Orleans, Louisiana
Proprietor, Designer

 

2008-2012 • NakedCity Magazine & NakedCity Gallery • Wichita, Kansas Owner-Operator

• Manage bookkeeping responsibilities
• Manage sales reps, writers, photographers, copy editors
• Maintain websites for the magazine and gallery
• Plan, coordinate and design editorial content, editorial layouts and advertising for the magazine and websites
• Plan, coordinate and direct all fashion shoots and videos:
—Hire and schedule photographers, videographers and models
—Scout locations
—Work with retailers to acquire fashions
—Coordinate and direct make-up artists and hair dressers
—Direct team members on the day of the shoot
—Handle all model and location release forms
—Choose final photography for the magazine
—Retouch photography
—Work with videographer to finalize the fashion video
—Post videos to website, vimeo and youtube
• Plan, book and install exhibits at NakedCity Gallery
• Plan and host community building events at NakedCity Gallery
—Host and promote opening receptions for exhibiting artists
—Participate in Final Friday city-wide art gallery crawl
—Host and promote NakedCity Magazine’s A Night in Verse [local poetry reading]
—Host Creative Rush [networking event featuring panel discussions related to the creative field]
—Host and promote concerts featuring local and regional musicians and groups
• Produce promotional materials for NakedCity Gallery and NakedCity Magazine
• Manage and book private events at the gallery [wedding receptions, corporate events, class reunions, etc.]

 

2006-2008 • FocusOn, LLC • Wichita, Kansas

Creative Director for WomensFocus Magazine, NakedCity Magazine, Vype Magazine HoustonManaging Editor for NakedCity Magazine

• Develop branding, graphics, editorial layouts, and promotional materials for each publication
• Manage and direct a team of two designers
—ensure designers create the most effective editorial and photography layouts
—perform bi-annual evaluations 
• Attain and manage writers for NakedCity Magazine
• Plan and coordinate editorial content for each issue of NakedCity Magazine
• Plan, coordinate and direct all fashion shoots for WomensFocus and NakedCity Magazines
—Hire and schedule photographers and models
—Scout locations
—Work with retailers to acquire fashions
—Coordinate and direct make-up artists and hair dressers
—Direct team members on the day of the shoot
—Handle all model and location release forms
—Choose final photography for the magazine
—Retouch photography

 

2001-2006 • The Coleman Company, Inc. • Wichita, Kansas

Art Director

• Manage and direct a team of nine designers
—acquire and release designers as needed
—perform bi-annual evaluations; grant raises and bonuses when goals are met
—give creative direction for packaging, branding and promotional materials
• Develop graphics, photography concepts, and content for product packaging, website, displays and catalogs
• Ensure packaging, collateral, catalogs, brochures and merchandising are created according to graphic standards
• Offer guidance to graphic designers on any issues/opportunities they might encounter
• Encourage creative team to utilize effective problem solving techniques for all projects
• Work with structural engineers on development of innovative packaging solutions
• Review, approve, and trouble-shoot design files for content and technical accuracy for all projects
• Develop a step-by-step work flow process and artwork approval process for design team that all projects follow
• Manage work flow internally within design team and externally after the artwork has been sent out for production
• Work with Chinese print vendors on set-up and maintenance of communication
—Manage FTP site work flow to ensure the artwork reached its destination
—Manage artwork approval process and provide trouble-shooting if the vendor encounters problems
• Obtain quotes from domestic printers as well as specify paper and binding options
• Plan, coordinate and direct multi-product photo shoots
—create a master time line for the products being shot
—meet with product managers to determine demographic and desired result for each product photo
—meet with the photographer to review time line
—stylize the product photography by purchasing props, choosing models and designing the set for each product
—direct the shoot ensuring each product’s features are being presented correctly
• Acquire the most current, budget-conscious software and hardware for designers
• Attend graphic design conferences and seminars in order to keep up with trends and changes in the industry

 

2000-2001 • Worldpages.com • Wichita, Kansas

Interactive Designer

• Design custom websites for a wide range of businesses
• Design in-house collateral materials and advertising for WorldPages.com and Choicecontent.com

 

1994-2000 • Feist Publications • Wichita, Kansas

Senior Graphic Designer

• Participate in design department start-up within the company
• Provide advertising artwork and directory cover designs for twelve telephone directories
• Produce and develop in-house graphics • Work with clients and sales representatives on advertisements for the directories

 

1992-1994 • Advantage Promotions Agency • Prescott, Arizona

Graphic Designer

• Provide graphics for a monthly brochure about tourism in the Prescott area
• Develop advertising and graphics for clients in the Prescott area

 

1989-1991 • Merten Design Group • Denver, Colorado

Graphic Designer – Office Manager

• Work part-time as a graphic designer while attending school
• Answer phones, manage client meetings and general office needs

The past twenty-plus years of my career have been good to me. I have had the joy of working with some of the county’s most talented artists, photographers, writers and videographers. My last adventure as a business owner changed my life forever.  Making the world a more beautiful place to live through design, creativity and relationship building are the things that drive me. I am, and always will be a thinker, dreamer and believer in the greater good…a humanitarian who can’t be cured. A few of the things that feed my creative soul are spending time with family, painting, camping, hiking, backpacking, gardening and cooking.
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CARRIE FRIESS

Proprietor + Designer

SERVICES

HOW MEADOWLARK CAN HELP YOU

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Logos + Business Cards + More

BRANDING + IDENTITY

A memorable brand is more than just having a pretty face. It is your identity. This is how a multi-faceted public visualizes and understands your company. It represents your philosophy as an organization, your core values, your voice. It’s time to make your mark.

RedNestSet-01Meadowlark Creative will be your company’s best brand ally, helping to guide you through the process of self-discovery. Then, we will leverage our findings to create a strong brand identity that will not only represent your company’s ideals, but also stand the test of time. And that’s just the beginning. Once you’ve gobbled down enough worms, we will take that first flight out of the nest, as Meadowlark teaches you how to put your new brand identity to work. Using it as a tool, we will strengthen your company through cost effective, and current branding strategies—all customized to fit your specific goals.

Business cards, stationery, signage…from beak to tail feathers, Meadowlark will make your design, print, and web processes feel like a splash in the birdbath.

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Print + Web Campaigns

ADVERTISING + PROMO

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Beautiful + User-Friendly

RESPONSIVE WEBSITE DESIGN

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Profiles + Headers

SOCIAL MEDIA DESIGN

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Engage Readers

EDITORIAL LAYOUT

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Models + Locations + Resources

PHOTO + VIDEO STYLING

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Check out this Red-bellied Woodpecker from Audubon Audubon Birds by @Nature_Share bit.ly/IRxETC pic.twitter.com/f6iSBmOfLx

About 3 weeks ago

New Championship logo for KB3. Niiiiiice!🏈 twitter.com/KeithBlackmon/…

About 2 months ago

In case anyone needs to order any print products...here's $15 off your first order! You're welcome. :) refer.moo.com/s/7ba67?share_…

About 4 months ago

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CONTACT MEADOWLARK

I WOULD LOVE TO HEAR FROM YOU

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316.708.6090

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